Hi! I'm Fernando
I support digitally-enabled teams in driving their
decision-making process by maximising the value of their data and customer insights🇦🇺 Based in Melbourne
🌎 Remote / Hybrid project engagementSchedule time with me
My Offerings
Product operations
Helping product leaders produce evidence-based roadmaps and product strategies with high-quality customer research and analysis.
Continuous discovery activities
Insights generation and synthesis
Opportunity mapping
JTBD analysis
Data enablement
Ensuring that contributors at any level in an organization can gain access the right data at the right time with as little effort as possible
Data Pipeline instrumentation
Product analytics tool implementation
Data lineage strategy
Reporting and predictive analytics
Data-driven experience personalisation
Helping marketeers and product-led growth experts analyse and
fast-prototype predictive/AI solutions that improve customer experience and the return on investment
User and customer lifecycle analysis
Recommendation systems
Propensity analysis
Integration with CRM and Marketing platforms
Analytics instrumentation
Helping technical teams build the key infrastructure and taxonomy for a
single-view of the customer and effective integrations between platforms.
Tracking plan design
Journey automations
CDP platform deployment
Tag Management and data layer
Evidence-led development
Helping innovators accelerate their rate of learning by validating their assumptions quickly in the form of rigorous experiments and A/B tests.
Experiment design
Metrics and KPI monitoring
Feature flagging instrumentation
Change management coaching
My background
I'm a highly energetic professional who has transformed two-founder teams in a garage, scale-ups, and corporate backed brands into product-led and
data-informed businesses.
Some tibdits about myself:
Born and raised in Buenos Aires, Argentina 🇦🇷
Leading data analytics and product management communities in Melbourne
Proficient in technical platforms and software and data modelling
